Reading Time: 3 minutes How To Build Trust & Loyalty With Your Customers
This is a collaborative post by Ellie Jo with tips for your business.
The success of your business depends on you having paying and loyal customers. Without them, you risk having to shut your doors and find a new career. Therefore, it’s worth your time and energy to figure out how to build a book of loyal customers who trust you.
There are actions you can take that will help you get closer to reaching this goal so you can thrive now and well into the future. Let these ideas inspire you to continue to think of ways to improve and enhance your interactions throughout the years, so you’re always doing better than before. Get creative and allow for a natural progression of your customers starting to be more loyal and have more trust in your business.
Add A Personal Touch
Build trust and loyalty with your customers by adding a personal touch whenever possible. For instance, get to know them by name and their interests, and what products or services they typically like. Also, consider promoting your business with branded products and giving them out to show your appreciation for their loyalty. It’s a way to make your brand more personal and a chance to give back. Provide your customers with the tools they need to spread the word about you and show their enthusiasm for your brand to others.
Engage on Social Media
It’s also important that you’re socially active and visible if you want to build trust and loyalty with your customers. Engage on the right platforms where your target audience is hanging out and spending time. Be there to provide another outlet for customer service and to answer any questions or concerns that arise. Share and promote interesting and exciting information they want to read, and that helps improve their lives. Be consistent and dependable in these spaces and make it known that you’re there for them and care about them, having their voices heard.
Provide Superior Customer Service
You can stand out among the competition and build trust and loyalty with customers by providing superior customer service. Go above and beyond for your customers every chance you get and stay on top of your game. It’s your chance to shine and truly stand out for all the right reasons. Solve problems quickly and efficiently and always be honest and admit when you’re in the wrong. Train your employees, so they understand your policies and procedures and all customers are treated fairly.
Be Available & Responsive
If you want to build trust and loyalty with your customers, then always be available to them. These days you should have multiple channels for getting in touch with your company and someone on the other end to respond in a timely fashion. Be responsive and don’t ignore pressing matters or push them to the side. Otherwise, you risk them snowballing into larger issues that may be more difficult and costly to resolve. Make it easy and effortless to reach your business, and be prepared to offer solutions that will satisfy your customers and keep them coming back time and time again.
Get more helpful business tips here.
Rachel is an Austin blogger, educator, mom, wife, young breast cancer survivor writing about health, saving money, and living a happy life in Austin, Texas.
Rachel has written for HuffPost and Hometalk and has been featured on KXAN, Studio 512, Fox 7 Austin, and CBS Austin.