This is a collaborative post by Ellie Jo with essential steps for business success.
We live in a world of infinite possibilities. Nowadays, becoming an entrepreneur is an option that is available to everyone. Admittedly, it doesn’t mean that your path to success will be smooth and easy. For a lot of newcomers to the business world, starting your own company is a long and tricky journey. Don’t believe claims that finding the right business idea is the most challenging part. In reality, the business idea is nothing but the beginning. If you can’t plan for the next steps and organize the growth of your company, chances are that your business dream will stumble and collapse.
Almost a third of newly formed businesses shut down within the first two years. While two years might seem like a long time, it can be over in a blink of time in the business world. Therefore, if you’ve already secured a business idea and want to explore the possibility of entrepreneurship, you need to male sure you’ve planned the following steps along your journey:
Steps to move a business idea to a successful business
You can’t go anywhere without a plan. Your business plan acts as a compass to help you navigate the current market. It is based on your research of the market and the audience and designed to tackle identified threats and challenges effectively to promote growth. However, while many new entrepreneurs develop an in-depth business plan, many fail to provide sufficient market research to support their assumptions and strategies. Indeed, your research needs to combine not only potential customers and their opinions but also insights about your field and its most popular trends. Indeed, figuring out who your customers are is only the first obstacle. You also need to find out why they should buy from you rather than someone else, what they will expect from your industry sector in the near future, and how you can connect the dots to go to market.
Create the face of your business
Once you understand which direction your company should take, you can focus your attention on creating a memorable profile for your business. Forming your company is the formal process that enables you to create an LTD, partnership, or any other type of company. It is the first step towards becoming a real business owner, as it’s now that you will be recognized as the director of your company. Don’t celebrate too quickly, though! Picking a company name is a tough choice as you’ll have to select something that can draw your audience and be unique. Additionally, now’s the time to develop a brand profile that will build a memorable business presence. Working with a professional designer, you should decide on your logo and brand colors.
Building momentum that lasts
Your website acts as the main point of interaction for your customers. Therefore, while it might be tempting to start with a DIY template from WordPress or Wix.com, you should enroll an expert designer from the start to find out how to build an effective web presence that helps your business grow. Indeed, your design encourages web visitors to interact with the site. It’s crucial to reflect on what makes your business unique and what are the most common concerns expressed by customers. This first discovery phase will help you to build a site that meets your audience’s expectations. You can then improve your layout to make it user-friendly and enhance your brand adequately. Your website is an interactive platform that drives customers to you.
Find influencers who believe in you
Question: How do you get noticed in a busy market? Answer: You get someone people know to talk about you. In the marketing world, that person is an influencer. While finding brand influencers can be a challenge for small businesses, they are vital to establish your brand credibility. Thankfully, the social media world is full of influencers who share their visions and expectations with their audience. Start by identifying the most relevant influencers for your products. As they are the modern-day word of mouth of the marketing world, you want to build a genuine relationship with your influencers.
Make the big causes part of your growth
Customers want more than a great product or service from their favorite companies. They expect your business to act as a role model. Consequently, it’s your responsibility to make significant causes an integral part of your strategy. Sustainability, for instance, can’t be an afterthought anymore. You need to build a sustainable model from day one by introducing environmentally-friendly processes. As 90% of US consumers prefer cause-based products, investing in a strategy that makes a better world for your community, and the wildlife is a must.
Your business idea is the start of a long journey during which you need to understand the market, create a brand, establish its presence, find social media supporters, and build a positive future. Needless to say, there are many challenges ahead. But the only way to succeed is to maintain your focus.
Rachel is an Austin blogger, educator, mom, wife, young breast cancer survivor writing about health, saving money, and living a happy life in Austin, Texas.
Rachel has written for HuffPost and Hometalk and has been featured on KXAN, Studio 512, Fox 7 Austin, and CBS Austin.