This is a business post by Ellie Jo.
A strong marketing strategy is undoubtedly one of the most important ingredients in the recipe for business success. And while there are many different ways to define the performance, engagement with your brand should be one of the top items on your agenda. Injecting a spark by adding a sense of intrigue to your campaigns is one of the best ways to make it happen.
So, how can you be sure that your ads will make the desired impact time and time again? Try incorporating the following ideas and you won’t go far wrong.
Use Teaser Campaigns
Sometimes in marketing, building up the anticipation levels is the best way to get customers invested in the brand. We see film companies do it all the time with movie teasers that give away very little yet still get people talking. Creating videos or content to provide a countdown to the launch of a new product, for example, could work wonders. It is additionally a fantastic way to start a marketing campaign while you finish manufacturing a product. Better still, it should require a minimal investment of time and money.
Consumer mindsets have changed. While standard push advertising still has a role to play, most people now prefer to find brands for themselves. This is why reviews and the power of recommendation are so significant. You can also utilize self-discovery with a simple ad that uses a QR code. Once they scan it, they will be engaging with the brand in a more meaningful manner. Whether it takes them to a video, a landing page, or a product page is up to you. Either way, the fact that users will get to learn more about the brand on their terms is a telling factor.
Sell The Sense Of Mystery
The concepts behind the idea of using teasers can transfer well into the selling process too. Many consumers are now prepared to buy mystery goods as long as they are relevant to a topic they love. This is why subscription-based services have become so popular. They inject a sense of intrigue while also giving buyers the chance to discover new products that they wouldn’t ordinarily know about. This allows you to have a lot of fun with your branding while also upselling items, such as content that’s linked to the subscription. Lucky dip purchases are another option.
Provide Brand Insight
It’s an old cliche, but you should aim to leave your consumers wanting more. In the modern era, content marketing that gives a little insight into the people behind the brand works wonders. Whether it’s a behind-the-scenes live stream, blogs, videos, or other content doesn’t matter. Showing just enough of your USP that yields an emotional investment in the brand should deliver stunning results. You can build on this with memberships to Patreon accounts or other platforms where you reward the most loyal supporters. It will crank up the excitement.
Partner With Others
Bigger is better. While it is only natural to assume it’s your brand versus the world, teaming up with others can be the key to increased success. Many companies have used Brand 1 X Brand 2 campaigns to build excitement through collaborations. Social influencers can take over your digital channels to build more excitement surrounding the brand. They can see your brand from an outside perspective, which helps them spot the elements that will appeal most to the customers. It will subsequently encourage consumers to pay more attention to your brand and its products.
Rachel is an Austin blogger, educator, mom, wife, young breast cancer survivor writing about health, saving money, and living a happy life in Austin, Texas.
Rachel has written for HuffPost and Hometalk and has been featured on KXAN, Studio 512, Fox 7 Austin, and CBS Austin.