This is a collaborative post by Ellie Jo about making money.
Working as an independent contractor, no matter what field you work in can offer you a number of perks. You have control over your work and your time, as well as how much you make.
Of course, this can make things difficult in tough times, but it also means you can be as ambitious as you want. Marketing yourself successfully is essential when you’re working as an agent or contractor and is the key to bringing in more clients and making more money. So what can you do if you want to start bringing in a higher income as an independent contractor?
Make Use of Social Media
Social media can be one of your most important tools as a contractor or agent. It helps you to build a friendly image and a good reputation and rapport with both current customers and potential leads.
When you’re marketing your products and services using social media, you need to create a professional image. One of the most important things is showing people that you’re trustworthy, as well as approachable.
Use your social media pages not just to share content but to have a two-way conversation with people. It’s a way to connect with them, not just talk at them.
Find Top Marketing Tools
Having the right marketing tools can make a big difference in how well you can market yourself as an agent. Using the right contracting system can be useful if you’re looking for some handy tools to use.
If you choose Cigna Contracting through BenaVest, you get the benefit of some excellent marketing tools. You benefit from perks such as flexible social media posts and customizable landing pages, as well as help with boosting local searches. With tools like these, it’s much easier to market your products professionally. They can also save you a lot of time.
Share Time Between Clients and Growth
One thing that many agents fail to do is split their time evenly. While you want to expand your business by looking for new clients, you also have to pay attention to your existing clients.
It’s important to schedule your time so that you’re working on both of these things. You don’t want your existing clients to feel neglected, and you can increase their value too, but you also need to work on bringing in new clients. Being able to schedule your time will help you to do both of these things.
Focus on Building Your Reputation
As an independent agent, you need to build a good reputation. You can’t rely on the reputation of the company that you work for. Being an independent contractor can give you an advantage in this area because you’re not tied to any particular companies or products.
It can take time to build a good reputation, but you should focus on being honest, reliable, and trustworthy. It will encourage people to recommend you and your services, as well as keep coming back to you.
Promoting yourself is key if you want to make more money as an independent agent. Make sure you have a marketing budget available to use.