This is a collaborative post by Ellie Jo about ways to improve your small business branding.
If you want to experience success as a small business, one of the smartest things you can do is strengthen your small business brand. The stronger your brand, the more attractive you become to your audience. Even if you think your brand is pretty strong already there are likely a few things you can do to strengthen your brand further and experience more success.
How to Strengthen Your Small Business Brand
Have A Good Name And Logo
To begin with, make sure you have a good name and logo. Your brand is about so much more than this, though, so don’t think that just because you have a catchy name and a pretty logo that you’ve done as much branding as you need to. This is just the beginning. Your name should be memorable and somehow incorporate the sort of thing you do. Your logo should be instantly recognizable. Your logo can evolve as you do, but make sure you’re happy with it for now as it’s going to be on many of your marketing materials.
Develop Your Brand Voice
A brand voice must be consistent, as it helps your audience to resonate better with your brand. Think about who your brand would be if they were a person, as well as who your audience is. Questions such as those below will help:
- Age?
- Location?
- Gender?
- Occupation?
- Family situation?
- Likes/dislikes?
- Problems?
Be Consistent Across Every Platform
Your business must have brand compliance across every platform. How you have branded your business must be apparent in all aspects of communication from your organization, whether you’re looking at email signatures or Instagram posts. Make sure everybody is on the same page regarding who your business is and what your business is about so that whoever is communicating with your audience can do so effectively. For help managing your social media, consider using Instagram advertising agencies.
Keep All Of The Promises You Make
If you make any sort of promise, you have to keep it. The second your business breaks a promise is the second it loses credibility. If you promise to deliver items the next working day no matter what, do it. If you promise freebies or a discount, give them.
Always Aim To Deliver Value
Whether you’re talking to a customer about what they need or writing a piece of content for social media, always aim to deliver value. Don’t just go in for the hard sell. You want your brand to become known as a brand that cares about their audience and provides endless value.
Aim To Build A Long Term Relationship With Your Customers
Treat every customer like you want to work with them forever – because you do. Nurture your relationships with them and personalize interactions.
Don’t Copy – Be Unique
So many new brands attempt to ride on the coattails of brands that have been successful – for example, pink clay face masks. Sand and Sky released a well-branded pink clay face mask, and soon after, everybody else brought one out too. That wasn’t all though; the branding looked very similar! You want to be unique in your branding, so don’t copy.
