This is a collaborative post by James with tips on growing your business.
The world we live in is a fantastic place to be in terms of innovations, developments, and advancements. Our current situation has leaped to the next level of possibilities if we compare it with previous times. Unlike previous generations, progress is happening through disruptions rather than minor upgrades. We are observing things that were part of the scripts of fictional movies.
Today, you can order a pizza without moving from a place and without interacting with anyone. Through Amazon, you can buy anything and almost everything around. Through Tesla, you can travel in a car without anyone driving it. And there are many other similar examples.
Similarly, due to disruption, everyone has access to resources that are required to take your work or business to the next level. Businesses of the modern age are also evolving with such a wave of change and development. And companies can work around such an offering of resources that were not possible previously. For example, how many forms of capital financings have emerged that businesses are not bound to fetch loans form conventional banks only, and they can acquire fast capital business loans through crowdfunding or pre-order sales, and many more. However, it has become the norm of such times that if you are not growing, you will be obsolete soon. Therefore, it can’t be only an aspiration for business to change but desperation to survive.
To keep pace with the progress and advancement happening around, here are some tips for growing your small or medium business into a large enterprise.
How to Grow a Small Business
Set the Higher Goals:
If you don’t aim for it, you won’t get it. Your business cannot grow if you don’t set higher goals for it, at least to its potential. To transform your business into the next level category, you need to be able to identify the market potential of your business, recognize the market opportunities when they arise. You need to create and offer products that bring value to your customers’ lives. You also need to attract, retain and grow exceptional talent, which is crucial for your business. Once you get off the stated things sorted along with year to year long-term and short-term planning in place, there are high chances that your business can achieve more than its current standing.
Take the lead In Your Existing Market:
Whenever we think about growing our businesses, our mind starts to think about strategies to capture new customers. But there are chances that we haven’t maximized the potential of our existing customers. Increasing the basket size or cart value of our existing customers is more comfortable and cheaper than attracting newer ones. Therefore, strategies should be made to improve sales just through existing customers. It can be done by offering discounts, privileges, or memberships to entice them to buy more and more of your products and services.
Innovation is the Key:
In today’s market, the mantra is “Innovate or Die.” Almost every product available in the market is homogenous or can be replicated. Therefore product offerings are the same and cannot provide you a competitive advantage for a long time. That’s why innovation is the groundbreaking factor in the competition. If you offer a better product or offer more value to the customer, the customer will shift.
Importantly, any innovation cannot provide the last-long advantage as discussed that it can be replicated. Therefore, innovating your products or services must be an ongoing virtue, not a one-off activity. Companies in today’s world are treating innovation as their core value and strategy to grow beyond their current size.
Reaching Your Market with Multiple Extensions:
If the world doesn’t know you exist, how can they come to you? Apart from improving or innovating your product, you need to have a bigger and better reach to capture new customers altogether. You can expand your presence by launching more stores so that more people can come to your more shops to buy more. However, in this era, people are spending more time on digital platforms and might prefer to look out for you on the internet. Therefore, you can enhance your digital presence through your website, marketing on social media platforms, and the rest. Also, you need to mix it up with conventional advertising to tick all the required boxes. Before spending more on marketing or advertisement, you must identify your target market and plan according to their preferences.
Cut the Costs to Cut the Crap:
It sounds conventional, but you can’t beat this fundamental pillar of doing business. When we say we want to grow our business, we mean to increase the profits. Therefore, you need to take a step back and dissect the costs you are incurring in your business, and look out for leaks. In addition to this, companies need to explore new ways of producing products or delivering services to improve their margins to improve the bottom line of the business.
Change is the name of the game. It’s the law of nature that if you don’t grow, you’ll be out. Therefore, businesses need to look for ways to improve and grow continually, but with the caution of not over-doing it and ruin the existing business activities.
Rachel is an Austin blogger, educator, mom, wife, young breast cancer survivor writing about health, saving money, and living a happy life in Austin, Texas.
Rachel has written for HuffPost and Hometalk and has been featured on KXAN, Studio 512, Fox 7 Austin, and CBS Austin.