Reading Time: 3 minutes How to Conquer eCommerce in 2022: Marketing, Kitting & More
If you’re unemployed or underemployed or simply fed up with your 9-5 job, then you may want to consider launching an online store. A bold move like this could change everything for you because eCommerce is one of the fastest-growing industries in the world.
Consumers have never been so aware of what they desire, why they need it, where to obtain it, and how much to pay. With the right marketing plan, you can reach more customers and serve them better with this online business model.
However, it gets even better. The Internet gives you access to hundreds of wholesalers. If you know where to find low-priced consignment merchandise, you can profitably sell in almost any retail niche.
Here are some practical ways to make your online store successful after you have decided what to sell and set it up.
Use Product Kitting Services
If you’re unfamiliar with kiting, you’re not the only one. The kitting process packages several individual items or component into a single shipment. This new package is called a kit. This process greatly saves shipping costs.
This kitting process typically uses an assembly line and a variety of pick and pack fulfillment methods. There are several circumstances in which a company might use this kind of kitting service.
The best eCommerce fulfillment companies use it to package and deliver their products. Kitting services pick, pack, store, and ship their orders for them.
This convenient and affordable method of managing supply chain logistics is a cost-effective method for reducing warehousing costs because your merchandise is delivered directly to your customers’ homes or offices.
Develop Persuasive Marketing Messages
To generate a steady stream of customers, your eCommerce website needs a clear, compelling marketing message. Effective messaging, however, is difficult to craft because of many factors, such as audience profile, product targeting, design elements, tone of voice, and social media strategies.
If you don’t know how to create copy that captivates your customers, then hire a freelance copywriter for your website. A wordsmith skilled in persuasive writing increases your return on investment significantly.
When you have a big sale, for instance, they’ll write captivating product descriptions to increase conversion rates. In addition, they’ll improve your blog posts, guest articles, email newsletters, and social media marketing campaigns.
Generate More Revenue
A well-known way of boosting your sales is by establishing wonderful relationships with your existing customers.
Cultivating customer loyalty has three advantages:
- Customers can promote your business for you. Growing your business through word-of-mouth advertising is easy, affordable, and dependable.
- Customers can provide you with testimonials. Words of praise posted by people who love your products can provide social proof that you can deliver everything you promised in your product descriptions.
- Customers can recommend your products to their friends and family. Customer referral programs that reward loyal customers will turn them into enthusiastic brand advocates. Consumers are more likely to believe what your customers say about you than what you say about yourself.
Develop A Sense of Urgency
Finally, cultivating an initiative-taking mindset is essential for success in any type of business. The right attitude often produces spectacular breakthroughs in business, despite being an intangible force.
The easiest way to acquire this habit is to create a sense of urgency. It’s tempting to work at your own pace when you’re your own boss. Even though doing things in the future that you could have done today won’t make much difference, this laissez-faire attitude will not bode well for your chances of achieving outrageous business success.
Just like a college student who pulls an all-nighter to finish a term paper, you’ll be amazed at what you can accomplish when you learn to give your business affairs your undivided attention all day long.
You can develop a sense of urgency by setting deadlines for all your tasks, even if they’re artificial ones; deciding when you will reach your business goals, even if you don’t know how to get there; and making a daily to-do list for yourself, even if you already know what needs to get done.
In Conclusion
Greg is a Chartered Financial Analyst (CFA) with 22+ years experience in Financial Services. He has held numerous FINRA Securities licenses (series 7, 63, 65, and 66), and is an expert on Investment Products and Financial Planning. Greg has 22+ years experience as a real estate investor and degrees in Psychology and Philosophy.
Greg has been quoted/interviewed in Yahoo Money, Yahoo Finance, USA Today, Authority Magazine, Realtor.com, Business Insider, and others.
Greg is an avid runner, and the father to identical twin girls and their awesome brother. His love of budgeting and his kids led him to join The Great Resignation in 2021.
Disclaimer: Any Financial Tips on ChaChingQueen are general and informational. Speak with a professional about your specific situation.