With over one billion active users sharing millions of pictures and videos daily, it’s no longer surprising to hear stories of Instagram users making a significant income from their Instagram page.
Instagram has quickly evolved from a humble photo and video-sharing app to an invaluable marketing platform with endless opportunities for brands and influencers.
Suppose you open your Instagram page and start interacting with posts from users you follow.
Many people making money on the platform are just regular people who’ve taken the time to build up an audience and followers around the content they produce. And this is something anyone can pull off.
Before you start, it’s essential to understand that brands are looking to invest their marketing money only where there’s an engaged following, reach, and influence.
Here’s how you can get started on Instagram, grow your account, and make money on the platform:
Table of Contents
How to Make Money on Instagram
Find Your Niche
Did you know that 74% of consumers rely on social media platforms like Instagram to make purchase decisions?
What’s even more interesting is that almost half of these consumers rely on the recommendations and opinions of influencers.
That explains why 80% of marketers and brands find influencer marketing effective, delivering a higher ROI than other marketing channels.
Brands increasingly work with micro-influencers and influencers to promote their products and services with a more engaged, targeted following.
Do you want to make money online simply by searching, shopping, surveys, or playing games?
- Account creation is free
- Big bonus on sign up
- Many ways to earn free money
- Mobile-friendly rewards site and apps
- Simple to complete tasks
- $10 to sign up
- Not exactly passive income
- Redeeming SB points sometimes takes awhile
- It isn't easy to qualify for all surveys
- Customer service isn't the greatest (or fastest)
But to build up an engaged following, you’ll need to consistently produce and post quality content in a particular field or niche.
Choose a niche you’re knowledgeable and genuinely passionate about. The content you produce for your followers should reflect whatever truly interests you and suits your personality, not some random trends.
Learn from Successful Instagram Influencers
Suppose you want to make money on Instagram. Whether as a micro-influencer, influencer, or entrepreneur selling your products, you need to stand out. Remember, there are over one billion monthly users on the platform.
So, apart from defining your niche, creating high-quality posts, and committing to a consistent posting schedule, you have to learn from what other successful Instagram influencers are already doing.
You want to create a strong sense of community and build an engaged following around your brand.
For instance, the most successful influencers on the platform usually include a question in their caption, engage with other accounts, and reply to DMs and comments.
They don’t just post content and keep it going.
Secondly, successful influencers network within their niche and collaborate to identify new opportunities. Why struggle alone when you can find opportunities from other people?
Collaborating with other influencers will make growing your account more accessible and faster.
Other influencers can also be significant assets when brainstorming content creation for your page. How are other people curating lifestyle brands in similar niches as your own?
What hashtags are they using, and how are they communicating with their followers? Paying attention to leading influencers in your industry can help you develop outstanding ideas—and learn the ins and outs of successful influencer marketing.
Use Influencer Marketing Platforms
Brands and businesses of all sizes include Instagram influencer marketing into their overall marketing strategy to reach their audience, increase brand awareness, and drive sales.
Instagram has become the best-performing social media platform for brands looking to reach their audiences quickly.
As a micro-influencer or influencer on Instagram, you can use influencer marketing platforms to find the brands you want to help promote their products and services.
An influencer marketing platform brings content creators/influencers and brands together, thus helping all the parties involved.
Using an online influencer marketing platform like Scalefluence will free up your time to focus on producing quality content for your audience and promoting brands.
You won’t have to worry about spending hours or days trying to find the brands that best fit your audience.
Start Pitching Brands
Remember that the key to generating actual revenue on Instagram isn’t the size of your following but the ability to cultivate a more engaged, targeted following.
Even an Instagrammer with a following of a few thousand people has the potential to start earning money as long as they have a reasonable engagement rate.
A decent follower count of anywhere from 1,000 to 100,000 and a high engagement rate tell brands and businesses that you have the reach and influence to help them promote their products.
It means your followers see and interact with your content and listen to what you’re saying.
Once you’ve defined your niche, established your brand, and built up a more engaged following, the next thing is to start reaching out to brands for sponsored posts. Here’s how to go about it:
- Identify the top five brands you want to work with. Write down a list of at least five brands that authentically fits your niche and brand.
- Research the brand. Take time to research the brand before sending your pitch. Find out the social media channels they’re active, their
targetmarket, the influencers they’re currently working with, and the email or phone number of the person to contact.
- Reach out to the brand directly. After your research, send the brand a direct message straight from Instagram, send a pitch via email, or give them a call explaining why you’re a good fit and how they can benefit from your reach and influence.
- Create a profile on your influencer marketing platform of choice. This makes it easier for brands and agencies to discover you independently.
Sell Your Products with Instagram Shopping
Are you already creating your own physical or digital products? Rather than promoting other people’s products, start selling your own.
This strategy isn’t just about marketing products or services but getting into the world of basic e-commerce.
Turning your engaged followers on Instagram into your customers could earn you those extra bucks you’re looking for. Here’s how you can get started:
- Imagine your product or service. If you love fashion, beauty, or photography, figure out what product or service you can create and market it to your audience on Instagram. Don’t look too far from what you’re already doing. Your product or service could be a natural, intuitive extension of what you love and are passionate about.
- Build your product. Once you’ve figured out the product or service you want to sell, it’s time to build it. If you are already running a business, this may be the time to leverage the platform for your business. Invest in custom packaging for your product. Instagram and its users are prominent on aesthetics and visuals. One way to instantly grab attention is to have aesthetically pleasing product packaging that appeals to your
- Make sure your photos stand out from others in your niche. If you plan to take the photos yourself, you may want to consider investing in a good camera for Instagram.
- Set up your account with Instagram Shopping. Set up an Instagram business account and take advantage of what it offers.
Be Wary Of Automation Tools Like Inflact
Avoid using automation tools like Inflact.
The app is a universal AI-based tool used for Instagram promotion. The toolkit includes Instagram Post Scheduler to plan and schedule your posts and stories in advance.
While Inflact.com provides a variety of tools for Instagram promotion, there are several reasons one might choose not to use their services:
- Violates Instagram’s Terms of Service: Using bots for automatic likes, comments, and follows violates Instagram’s terms of service. If you’re caught using these services, your account could be suspended or banned.
- Artificial Engagement: While these services can increase your follower count, the engagement you receive may not be authentic. Real, organic engagement is more valuable because it comes from people who are genuinely interested in your content.
- Potential Scam Risk: Some users have questioned the legitimacy of Inflact.com. While some reviews are positive, others suggest potential scams, which can put your personal data and Instagram account at risk.
- Alternatives Available: There are other alternatives to Inflact.com that might offer better services, as suggested by the analysis on SEMRush.
Remember, organic growth is always the best way to build an authentic and engaged following on any social media platform.
How To Increase Instagram Followers
Increasing followers on Instagram is a multi-step process that involves careful planning, strategic execution, and consistent engagement.
Here are some key strategies based on the search results:
- Grow Your Followers Organically: Growing your follower base organically is essential. Purchased followers are usually bots or inactive accounts, which won’t engage with your posts and can harm your engagement rate.
- Have a Strong Personal Brand and Value Proposition: Make sure your Instagram account clearly communicates who you are and what value you offer. This can be achieved through a compelling bio, profile picture, and a consistent theme in your posts.
- Create an Aesthetic Instagram Feed: A cohesive and visually appealing Instagram feed can attract new followers. Try to maintain a consistent color scheme, style, and tone in your posts.
- Encourage others to tag you: This can introduce your Instagram account to a new audience. You can collaborate with other users, host giveaways, or encourage user-generated content.
- Optimize Your Bio and Use Relevant Hashtags: An optimized bio with relevant keywords can make your account more discoverable. Similarly, using relevant hashtags can increase the visibility of your posts.
- Post Your Content at the Right Time: Determine when your audience is most active and schedule your posts for those times to maximize engagement.
- Use a Social Media Content Calendar: Planning your posts ahead of time can ensure a steady flow of content, which is crucial for retaining and attracting followers.
- Experiment With Different Filters and Post Types: Try out different types of content (like photos, videos, reels or stories) and filters to see what resonates most with your audience.
- Purchase Followers: If you need a shortcut, consider buying followers using applications like Mixx. Be careful with this. Engagement will be low, and you’ll have a hard time removing the followering to increase engagement.
Just keep in mind, your engagement rates may be lower since those followers are not necessarily interested in your content.
Remember, increasing followers on Instagram is not a one-time effort. It requires regular posting, engaging with your audience, and staying updated with the latest Instagram trends and features.
In Conclusion: Making Money on Instagram
It is definitely possible to make money on Instagram. We do it every month. The key is to have interesting content and engage with your audience.
Speaking of which, thanks for following ChaChingQueen!
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Erin is the mother of identical twin girls and their slightly older brother. She is a domestic engineer, and previously had a career leading customer service teams for a major HVAC company. Cleaning without harsh chemicals, and cooking easy and usually healthy meals are part of Erin's daily life. She volunteers with youth leaders, and genuinely wants to help others win. Erin has a degree in Communications, with a focus on Broadcast Journalism.