Social media suffers a bad rep these days, and with so many reports in the media, it’s not that hard to see why. However, millions and millions of people are still using it and benefiting from it.
While others are taking time out and having a social media detox, it is really about how and what you’re using it for. There are tons of benefits to using social media and here is just ten of the best.
Table of Contents
The Benefits Of Social Media
Connecting The World
Whether you are searching for a former school friend, an old teacher, or someone who has moved abroad or just want to make a new friend who has a similar interest, there is no easier or faster way to make a connection than on social media.
If it’s not old friends you’re looking for, then you can make new friends, build business connections or extend your personal base by connecting and interacting with friends of friends – which can have a multiplying effect.
Having these connections can help with various things such as finding romance, getting a new job, receiving support from like-minded individuals, making or receiving career or personal advice, sharing political beliefs and accessing news in real-time.
Loads of social communities are almost the virtual equivalent of local community socials where family and friends gather to exchange news and get updates or the equivalent of having a pen pal has been upgraded as private messages can be sent over social media.
Very few methods are faster than social media when it comes to getting information.
Social media is a great tool to use when you’re earning money online. According to one of the make-money sites, if you get noticed on social networks, participate in chat debates, become popular from your social media accounts, and you will see that there is a world of benefits that awaits you when it comes to earning money online.
Commonality of Interest
You can find and choose other people to chat to whose likes and dislikes are similar to yours and build your network around those commonalities.
For instance, if you love chess, knitting, train spotting, or collecting stamps, you can find and interact with people who share the same interests. It can also be an excellent way to share tips and ideas.
As well as hobbies, if you’re going through a tough time you can also find people who are going through the same or have been through the same, for example, if someone close to you has a rare disease, there will be a support group on social media where you can meet people who will be able to help.
Real-Time Information Sharing
Instead of waiting for a reply, if you need to talk to someone there and then, you can check if they’re online and use the instant messaging feature and have a real-time chat – no matter where you are in the world.
Plus, as long as you have connected with that person, you don’t need to have their phone number.
Whether you are a non-profit organization that needs to get the word out about an upcoming fundraiser, there’s no better way than social media to get your message in front of millions of people 24/7.
You can also do paid advertising, and you can choose who will see your ad, so it will only go to people who are interested in your product or service or are your
Increased News Cycle Speed
Social networking has transformed the speed of the news cycle, and most news organizations rely on social media sites to collect and share information. Social media is now becoming a mainstream source for breaking news.
Google Reviews, Yelp, and Facebook have become popular and reliable sources of information for consumers. Because they are real people using the sites and choosing to put their opinions out there, over 90% of consumers use social review sites when deciding on buying a product or hiring a service.
This also includes sites like Trip Advisor and Rotten Tomatoes, among others.
While there are many groups for people to discuss their interests, there has been considerable growth in groups focused on professional growth.
You can use social media to find a group that focuses on whatever profession or educational pursuit you’re looking for, and you can find help and advice from others worldwide.
Freelancers, benefit from social media to find work, and people can also find plenty of tips on handling demanding clients. You can also get feedback on portfolios and presentations if you need it.
There are loads of people out there who are eager to help you with your own business and career.
Increase in Human Interaction
While many think that the influx of social media has meant that people don’t talk anymore, it is, in fact, the opposite. Social media is one of the best ways for people to connect, especially those with more difficulty with face-to-face interaction.
Some people have disabilities and find it difficult to get out, and others suffer from anxiety or loneliness, but through social media can find people to talk to.
Families are also brought closer by social media, especially elderly adults who might not be able to travel to see children and grandchildren but can regularly “see” them posting on social media and feel a part of their lives.
Benefits for Non-Profits
Social networking is a powerful tool for getting a message out. The sites are great for building up exposure and getting more people to support a cause, especially if a video or news story goes “viral.”
Social Media has helped many organizations with small budgets to reach mass audiences they would never have been able to afford otherwise.
Social media has also mobilized large segments of the population to help with disaster relief when it’s critically needed.
The Importance of Social Media in Business
If you’re currently working on a business idea or are fully established and need that extra bit of marketing, then you should probably join the social media community.
It Costs Next To Nothing
Creating an account on the likes of Instagram, Twitter, Facebook, and a load of other platform is completely free. You have to enter some details, and you’re good to go.
They make a ton of money from advertisements, so they don’t need your money upon signing up. To then create content and post it is, again, completely free.
You’re making your mark on the world, and the only thing charging you is your electricity bill and your internet provider.
You have to pay a few bucks if you want to advertise to a wider audience that doesn’t follow you. However, that’s pretty obvious as it’s like every advertisement. You can’t expect to reach an entirely new audience without first forfeiting some money of your own.
Easy To Operate
There is no need to worry when you’re using one of these applications. They make it so simple that any old fool can use it. Upon signing up, you go through a step-by-step walkthrough of everything.
There is also a help page that can assist you if you get confused by it all – which you won’t do.
Quick Access To Your Audience
Within seconds, you can post your thoughts to the world. The same goes for a business. It can be done in seconds if you want to post a tweet with an enticing prospect on it, or if you want to post a picture promoting your work on Instagram.
Usually, when a company launches a marketing campaign, it’s after weeks of plotting. With social media, you can create something small, post it, and create a big buzz.
Everyone Has It
As we mentioned before, it’s so popular. Pretty much every youthful person on the planet has an account or two. Even those in their elder years are clued in on it. The fact that so many people are looking at this stuff means you can attract millions of people.
There are so many potential leads you can capitalize. It’s just a case of choosing the right words and strategies to start getting more than you already have.
You Can Find Potential Contacts
If you elect to enter the world of social media in a professional sense, then you’re not going to be the only company to do so.
While the idea of your competitors being ahead of you isn’t the nicest thought, the fact that so many firms are social media savvy can benefit you.
You can get in touch with many, many businesses after noticing them. You may see a potential supplier or a potential consultancy and decide you need to work with them.
A hugely popular way of getting your brand out there nowadays is through ‘influencer marketing.’ It’s when a company gets in touch with a famous person or something with a large following and pays them to promote a product.
It’s a fantastic way of getting people on board as they’ll want to be like their role models. Businesses can go from absolutely nothing to successful and prospering powerhouses using this tactic.
Increase Website Traffic
You should probably have a website, too. If you don’t, you need to create one, as it is super important. If you already have one: great! Your website is like the main station for your business.
When people want to know more about you, they’ll head online and read more about you on your site. Then, they might even buy from you. Increasing your social media presence will mean more people will see your web address and, thus, your website. The more traffic, the better your chances of making money online.
To summarize, the many benefits of social media include creating meaningful connections with others, staying connected to friends and family, discovering new hobbies and interests, promoting creativity, and fostering community.
Social media can be a powerful platform for self-expression while providing helpful information and entertainment. Ultimately, social media can be used positively to enhance our lives.
Rachel is an Austin blogger, educator, mom, wife, young breast cancer survivor writing about health, saving money, and living a happy life in Austin, Texas.
Rachel has written for HuffPost and Hometalk and has been featured on KXAN, Studio 512, Fox 7 Austin, and CBS Austin.