The Importance of Social Media in Business

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This is a collaborative post by Ellie Jo about why it’s important to promote your projects with social media.

When you ask most people about social media, they’ll initially picture someone scrolling aimlessly through their phone or their computer. They envision as a young person getting lost in the latest trends, breaking news, or something completely pointless that will occupy their head for a few seconds. While that’s quite a sad sight to hold within your mind’s eye, it’s absolutely true as there will be somebody engaging in at least one of those instances right now.

Social media has become so popular that it influences so many aspects of our lives. It has become like a body part: we take it with us, and we need it whenever something significant happens in our lives. Obviously, not everyone has a device and a platform to represent themselves on, but it feels as though every single human on the planet is involved, doesn’t it?

Now, because there are so many eyes focusing on the latest events happening on their phone, tablet or computer, it would probably be a good idea to take advantage of it, right? Yes, it would. Businesses operating on social media has become a given in this day and age. So much progress can be made by using this digital phenomenon.

If you’re currently working on a business idea, or are fully established and need that extra bit of marketing in your life, then you should probably join the social media community. If you’re completely alien to it all, then it might seem like you’d be bouncing into quite a difficult and daunting little platform. You can rest assured, though, because it’s fairly straightforward – anyone can get involved. Let’s talk about why having social media to accompany your business is a complete no-brainer.

It Costs Next To Nothing

Creating an account on the likes of Instagram, Twitter, Facebook, and a load of other platform is completely free. You just have to enter some details and you’re good to go. They make a ton of money from advertisements, so they don’t need your money upon signing up. To then create content and post it is, again, completely free. You’re basically making your mark on the world and the only thing charging you is your electricity bill and your internet provider.

You do have to pay a few bucks if you want to advertise to a wider audience that doesn’t follow you, however, but that’s pretty obvious as it’s like every kind of advertisement. You can’t expect to reach an entirely new audience without first forfeit some money of your own.

Easy To Operate

There is no need to worry when you’re using one of these applications. They make it so simple that any old fool can use it. Upon signing up, you go through a step-by-step walkthrough of everything. There is also a help page that can assist you if you get a little confused by it all – which you won’t do.

Quick

Within seconds, you can post your thoughts to the world. The same goes for a business. If you want to post a tweet with an enticing prospect on it, or if you want to post a picture promoting your work on Instagram, it can be done in seconds. Usually, when a company launches a marketing campaign, it’s after weeks of plotting. With social media, you can come up with something small, post it, and create a big buzz.

Everyone Has It

As we mentioned before, it’s so popular. Pretty much every youthful person on the planet has an account or two. Even those in their elder years are clued in on it. The fact that there are so many people looking at this stuff means you have a chance of attracting millions of people. There are so many potential leads you can capitalize. It’s just a case of choosing the right words and strategies so you can start getting more than you already have.

You Can Find Potential Contacts

If you elect to enter the world of social media in a professional sense, then you’re not going to be the only company to do so. In fact, you’re late to the party. There are thousands, if not millions, of companies that have utilized and capitalized already. While the idea of your competitors being ahead of you isn’t the nicest thought, the fact that so many firms are social media savvy can be beneficial to you. You can get in touch with many, many businesses after noticing them. You may see a potential supplier or a potential consultancy and decide you need to work with them.

Influencers

A hugely popular way of getting your brand out there these days is a method called ‘influencer marketing.’ It’s when a company gets in touch with a famous person or something with a large following, and pays them to promote a product. It’s a fantastic way of getting people on board as they’ll want to be like their role models. Businesses can go from absolutely nothing to successful and prospering powerhouses using this tactic.

It’s Not Going Away

Unless the government steps in and does something wild, then social media will continue to dominate our societies for quite a while. The popularity is only increasing, and they keep coming up with ways that keep people on board. Social media marketing isn’t a fad that will die off quickly. It’s here to stay, so be a part of it. If you struggle using one or many of the platform consider getting some help. For example, there are marketing agencies that can help.

Increase Website Traffic

You should probably have a website, too. If you don’t, then you need to create one as it is super important. If you already have one: great! Your website is like the main station for your business. When people want to know more about you, they’ll head online and read more about you on your site. Then, they might even buy from you. Increasing your social media presence will mean that more people will see your web address and, thus, your website. The more traffic, the better your chances of making money online.

In Conclusion…

Social media is now one of the pillars of communication in our society – so why deny your business the chance to reach new customers? Ultimately, most business owners dream of expanding their company – and by using a free, easy tool like social media, you won’t believe what you could achieve.

By building a following on social media you will inevitably increase your revenue, enabling you to expand – you could buy a franchise, open a new branch of your store, or invest in other businesses! The opportunities you can get from social media are endless. Are you ready to succeed through social media?